Search Engine Optimization

Hi Guys, welcome back once again to the blog. This week's blog is all about SEO. What does that mean? It stands for Search Engine Optimization and it basically means how to get your website more visible on things like Google, Edge, Firefox (basically just Google because who uses the other two😂).

Here are 10 tips that are proven to boost your website ranking:

1. Keywords:

Keywords related to your business are essential for your website to rank highly when searched. They help you understand what your consumers are searching for and you can tailor your website accordingly. To do this you need to carry out keyword research. wix will bring you to the 10 best Keyword research tools.

2. High-Quality Content:

Content on your website should be useful, engaging and relevant to the audience you are trying to attract. Knowledge of not just your business but your customers and the sector is paramount. An extra tip is to use the keywords which you researched  and create amazing content around those keywords

3. Page Load Speed:

Having a fast-loading page will heavily increase your ranking within search engines. This is because engines like Google do not want to be promoting slow-moving pages on their main screen. Slow-moving websites also lead to increased bounce rates (people leaving). 

4. Phone Friendly:

It is key for your website to be mobile-friendly. Google prioritizes mobile searches due to the majority of people are going to have a phone over a PC or Laptop. Far fewer people are going to view your website if it is not user-friendly by phone.

5. Social Media:

While it seems obvious using social media and social media interactions such as shares and likes can indirectly impact search rankings, this can be done by maintaining an active social media presence while engaging with your viewers.

6. Simple URLs

A URL is just the website address. The shorter the URL the easier it is for a search engine to read thus ranking you higher on SEO. A URL preferably should be concise, readable and use keywords. semrush will show you how you make your URLs shorter and more effective.

7. Regular Monitoring and Adjustments

Regularly updating your site is key to good search engine optimization. Using tools like screamingfrog and Google Analytics to audit your website regularly,  updating it with new topics and editing by taking old topics out keeps your website fresh bringing you closer to the top of organic search rankings.

8. Links

Having links both externally (to another site) and internally (to another page on your website) affects your SEO ranking positively increasing the usability and credibility of your site.

9. Snippets

A clear, informative short snippet of information before clicking onto your web page can give the reader a  clear understanding of what they'll find, increasing click-through rate and in turn increasing your SEO ranking.

10. Stay up to Date

Lastly, with the ever-expanding growth of the internet, it is important you stay up to date on the latest techniques in SEO. While keywords are crucial now this may change and it is important that you stay ahead and don't miss out when SEO evolves.

Thanks for tuning in this week guys. I hope to see all my top tips on SEO on your websites now😁 and I will see you next week👊.